So, here’s a good pace for sending follow-up emails:
After sending several messages, try not to follow up more frequently than once a month. Accordingly, wait an additional 3-5 days before sending your second follow-up (email number 3).Įmail number 4 should wait even longer, perhaps a week, and so on. If you keep sending follow-ups in short order, you’ll be more likely to annoy your prospect than win them over. If someone ignores 2 of your emails, it’s a good sign they aren’t champing at the bit to reply to you. So if people will reliably respond within a day of getting your first message, or not at all, you can feel secure sending your first follow-up just 2 business days after the initial message.įrom there, you’ll want to space your emails out a little further. You’ll want to respond as quickly as possible to keep your momentum strong. In other words, if people are going to open your email and/or reply, they’re going to respond within a day.Īs a salesperson, you know that fast responses and follow-ups are, for the most part, a good thing. Similarly, 89.74 percent of responses come the same day the original message is sent, with 3.06 percent of replies coming the next day. Only 1.68 percent of emails are opened 1 day later, and it doesn’t get better from there. Should you wait a day? A week? What’s the protocol? Too fast and you’ll annoy your prospect, but too slow and you’ll lose their interest and recognition.Īccording to a study from Yesware, 91.24 percent of email messages are opened the same day they are received.
#FOLLOW UP EMAILS HOW TO#
We’ll get into some specific strategies, including how to time your emails and how to draft subject lines, but for now, it’s important to review the most important components of a successful follow-up email strategy: 1. 6 Essentials for How to Send a Follow-up Email After No Responseįor the purposes of this article, follow-up emails are sales emails sent after an initial sales email (or several) has failed to generate a response.
You just need a bit of research, practice, and experimentation to make your follow-up emails work. Would you send a couple extra emails to triple your response rate? Of course you would. The response rate for 4 to 7 emails in sequence? A much better 27 percent-triple the initial rate. 6 Best Practices for Your Follow-up Email Subject LineĪbout 80 percent of prospects will say “no” 4 times before they ultimately say “yes.” Yet 92 percent of salespeople will give up before their 5 th attempt.Īlso consider this the average response rate for a sequence of 1 to 3 emails is a measly 9 percent.6 Essentials for How to Send a Follow-up Email After No Response.
0 kommentar(er)
